It’s been discovered that Square Enix has filed for a trademark of the name “Square”. The description of the Square trademark looks quite similar to that of Square Enix. Website Dual Pixels guesses that perhaps this could mean a re-branding of Square Enix is being pursued.
Dropping “Enix” from the name might be a signal that Square Enix is looking to return to its “roots” so to speak. With hints that several of its older titles will be coming to digital platforms such as XBLA, PSN and iOS, it would be no surprise that they would want to have a more classic name. What do you think?
UPDATE: It has been confirmed via the Final Fantasy XIV Official Forums that there are no plans to change the company name or brand